Build a climate solution customers want to buy
GTM Sprints is an 8-week training program that teaches you how to test demand for your product using proven sales frameworks.
Sebastian, Founder & CEO of Calabaza - closed 5-figures while working with us to kick-start their growth.
Are you ready to build a financially viable solution?
Listen
You’ll need to stay open and listen to customers if they don’t need your idea
Guess
Only once you understand customers needs, then you can guess solutions
Offer
Co-create an offer by ideating with customers for immediate feedback
Iterate
Your idea is only validated once you’ve sold an offer repeatedly - let’s find it!
Others like
you
“Impact Zero was exactly what I needed at the beginning of my founding journey! I had a market that I was excited to tackle and an idea of a product but needed the accountability and sales training that Erin provides during the sprint.”
- Tessa Peerless
“They helped me stay accountable, pushed boundaries, and even helped me realize my own potential when I felt lost and alone. Being part of this program has truly shaped who I am as an entrepreneur and what GreenNudge has become”
- Sneha Soni
“Thanks to GTM Sprints, I have way more confidence doing cold outreach, an actual system for lead management, a roadmap for building out my funnel, and a whole new mindset around developing my business and its offerings.”
- Alicia Richins
Entrepreneurs often:
🫣 Build before testing
🤫 Don’t interview customers
😵 Waste time on social media
😷 Spend time on distractions
😴 Procrastinate
😩 Lack goals and focus
🥺 Doubt themselves
😣 Let imposter syndrome win
Chances are you know these problems persist in your day-to-day, but fear, anxiety, and other factors keep you in this cycle.
Having a community can help you commit to your goals, stay accountable, and overcome obstacles.
Program
Details
While we are searching for your ideal customer, we also set up your sales operations, automations, and customer funnels together.
Weekly Training & Exercises
Weekly topics are designed for founders working on small business traction and eventually generating sales at a values-based company. While you’re with us we introduce simple frameworks, and offer templates to fast-track your progress, assuming that you’re a one-person show (or have a very small and busy team).
Weekly Training:
What is a Sales Hypothesis?
Guess your Problem & Messaging
Problem Validation with Customer Interviews
Your Sales Motion & Setting Up a CRM
Capturing Leads with Compelling Offers
Discovery to Qualify Leads
Turning Interest into a Customer
Analyze, Report & Share your Traction
In addition to group discussion, participants also get a Text Helpline. Anytime you’re working on GTM Sprints homework, you can text us directly to ask questions about the homework, customer outreach, and navigating sales cycles.
Eligibility
We work with founders who are working on a climate-related or purpose-first business, even if you haven’t “launched” anything yet. Our program works best for folks who are feeling stuck generating revenue, are just starting out, or need to rethink their business model.
This program is open to for-profit and non-profit organizations that have generated between $0 and $250,000 per year in revenue.
Private & Custom Training
Founders looking for private support can apply to join our Growth+ Membership or get in touch with erin@impactzero.ca
If you would like to facilitate this training or have our team facilitate a private cohort, please get in touch with erin@impactzero.ca
How it works
Join the Climate Founder Club
We’ll immediately onboard you into GTM Sprints
Register for your first GTM Office Hours
Attend a social, meetup, or training to meet other founders!
Grow your business with support & resources
Meet The
Trainer
Erin Andrews
Founder & Executive Director
I created this program after working with over 50 climate startup founders through Impact Zero’s flagship accelerator program to systematically teach new founders how to reach more customers and achieve the only thing that matters (yes, even before raising any money) - revenue.
Having led sales at small consulting firms, for Impact Zeros own operations, and as the former Head of Commercial at a high-growth VC-backed startup, I specialize in finding early market traction to prove demand for a new idea.
As the main sales person at a VC-backed climate startup without product-market-fit I established and led 2 other team members to achieve 4x revenue in 12 months - hitting $500K revenue in that timeframe.
Sharing this valuable knowledge is important to me because it can take a climate solution from pipe dream to operational. I’ve designed this format to be the highest value training model for purpose-driven founders who are chronically underserved and typically forced into paying thousands for this type of training.
Let’s build your go-to-market strategy so you can confidently continue doing the important work you need to do in this world.
Participant Benefits
⚙️ Frameworks to experiment, review progress, and iterate with confidence
To help you make progress quickly, we created a scrappy prove-it-then-build-it framework so you spend less time spinning your wheels building something that doesn’t have potential. With our curriculum, you spend more time having conversations with potential customers.
And our founders LOVE it.
Because it saves so much time coming up with a starting point, and gets you right to applying proven theories to your specific business.
It isn’t easy to build sales habits, but if you stick with it you’ll see not only business transformation but also personal growth.
Guided onboarding helps you build your daily outbound habits and launch your first campaign with confidence.
☎️ Weekly sales activity time & focus time to build sales operations
Getting into the right mindset can be difficult if you’ve been a help-others-before-yourself kind of business owner. The truth is, that’s keeping you stunted. We want to ask you the hard questions and show you how to move forward with human support.
Making a first guess at your best customer
What would make the best first guess at a customer who’s most likely to find value in what you’re doing?
Asking the right questions to learn their needs
Customer calls can either waste everyone’s time or be insightful and value-added for everyone involved.
Understanding and prioritizing buying signals
Figuring out the difference between a supportive enthusiast and a potential customer can be challenging.
Guiding a smooth sales process to close
Facilitating a smooth sales process with integrity takes some practice but is easy to get the hang of once you understand the overall methodology.
📝 Outbound template libraries to choose from including A/B tests to build confidence
Drafting copy is not what we want you spending most of your time doing. Our resource library is here to help get past the copy blocks.
Using a combination of emailing, calling scripts, LinkedIn messages, and copy across other channels - you can get to having meetings with potential customers to understand what they want most!
📝 Founder community to ask questions, meet folks, and build a support network
Theory is one thing but a supportive community willing to share learnings can be very helpful in itself. Surrounding yourself with equally motivated people who are working on their goals can pick you up on days you’re feeling really challenged.