Sebastian, Founder & CEO of Calabaza - closed 5-figures while working with us which kick-started his business’s growth.
Go-to-Market Sprints is a fast-paced and proven 8-week program that teaches founders the fundamentals of revenue generation and growth.
Unlike most programs, you aren’t just told how to sell, you actually get the tools, templates, accountability, and support you need to get you closer to an easy go-to-market strategy that closes some big contracts.
Stop overthinking, and start selling
Registration is OPEN!
Are you ready to find your perfect customer?
Grow
Are you struggling to grow your business revenue or find financial stability?
Monetize
Have you found a few supporters, but not sure how to turn them into customers?
Clarity
Are you building what you think people want instead of what they really need?
Engage
Spending too much time in your own head and not talking to potential customers?
Others like
you
“The program is structured to help validate your ideas in the marketplace without feeling too sales oriented, helping me refine my offering and find my niche in the market.
You feel supported the whole way through, and everything is meticulously planned and built to help you build your business. Ryzome started as an idea, now it is an actual business, bringing in money – what more is there to say.”
“They helped me stay accountable, pushed boundaries, and even helped me realize my own potential when I felt lost and alone. I have a long way to go, but being part of this program has truly shaped who I am as an entrepreneur and what GreenNudge has become.
The understanding that revenue doesn’t have to be an afterthought and founder-led sales are REALLY important.
Cold outreach is one of the most effective ways to find customers, collaborators, and partners. The sooner you start this process, the better you'll understand your customers' challenges and work toward achieving product-market fit. Although I didn't have much success with email outreach for Carboform, which is still in its early stages, I found that LinkedIn outreach was more effective. It allowed me to connect with industry experts and significantly aided my customer discovery process.
Entrepreneurs often:
🫣 Build before testing
🤫 Don’t interview customers
😵 Waste time on socials
😷 Spend time on distractions
😴 Procrastinate
😩 Lack goals and focus
🥺 Doubt themselves
😣 Imposter syndrome wins
Chances are you know these problems persist in your day-to-day, but fear, anxiety, and other factors keep you in this cycle.
Program
Details
The key teachings from Impact Zero’s Accelerator, now baked into this 8-week program, can be summarized into 3 areas:
Problem Validation: Define a problem that you want to solve and take that hypothesis to market to make sure that customers really do want to solve the problem you’re passionate about.
Founder-Led Sales: Your interviews with potential customers will naturally turn into sales conversations. For 6 weeks, we train you on how to navigate those conversations to validate their pain points and turn that conversation into a sale!
Evaluate & Plan: Review your latest experiments to find room for improvement and build your strategy for the next sprint.
Live Weekly Support
Weekly meetings will start with 60 mins of prospecting and reach-outs, then the second half includes 20 mins of training, then we’ll take 40 mins to practice the skill live together and have a discussion about what’s working and what’s not.
Upcoming Cohort Timeline
Meets weekly on Tuesdays
April - May
starting
April 1st 4-6 PM EST
August - September
starting
August 5th 4-6 PM EST
June - July
starting
June 3rd 4-6 PM EST
October - November
starting
October 7th 4-6 PM EST
Group Size & Pricing
Each cohort will accept 10 companies, maximum. Thanks to our sponsors we can subsidize this program, it’s only $350 per participant!
Eligibility
We look for founders who are working on a climate-related or purpose-first business, even if you haven’t “launched” anything yet. Our program works best for folks who are earlier and have generated less than $100,000 per year in revenue.
Meet The
Trainer
Erin Andrews
Founder & Executive Director
I created this program after completing Impact Zero’s 3rd accelerator cohort to increase access and reach more purpose-based founders struggling to find sustainable revenue.
As the former Head of Commercial at a high-growth VC-backed startup, I was the main sales person and led 2 other team members to achieve 4x revenue in 12 months - hitting $500K revenue in that timeframe.
Sharing this valuable knowledge is important to me because it can transform a business. I’ve designed this format to be the highest value training model for purpose-driven founders who are chronically underserved and typically forced into paying thousands for this type of training.
Let’s build your go-to-market strategy so you can confidently continue doing the important work you need to do in this world.
Participant Benefits
⚙️ Frameworks to experiment, review progress, and iterate with confidence
To help you make progress quickly, we created a scrappy prove-it-then-build-it framework so you spend less time spinning your wheels building something that doesn’t have potential. With our curriculum, you spend more time having conversations with potential customers.
And our founders LOVE it.
Because it saves so much time coming up with a starting point, and gets you right to applying proven theories to your specific business.
It isn’t easy to build sales habits, but if you stick with it you’ll see not only business transformation but also personal growth.
Guided onboarding helps you build your daily outbound habits and launch your first campaign with confidence.
☎️ Weekly live training calls with optional Q&A at the end
Getting into the right mindset can be difficult if you’ve been a help-others-before-yourself kind of business owner. The truth is, that’s keeping you stunted. We want to ask you the hard questions and show you how to move forward with human support.
Making a first guess at your best customer
What would make the best first guess at a customer who’s most likely to find value in what you’re doing?
Asking the right questions to learn their needs
Customer calls can either waste everyone’s time or be insightful and value-added for everyone involved.
Understanding and prioritizing buying signals
Figuring out the difference between a supportive enthusiast and a potential customer can be challenging.
Guiding a smooth sales process to close
Facilitating a smooth sales process with integrity takes some practice but is easy to get the hang of once you understand the overall methodology.
📝 Outbound template libraries to choose from including A/B tests to build confidence
Drafting copy is not what we want you spending most of your time doing. Our resource library is here to help get past the copy blocks.
Using a combination of emailing, calling scripts, LinkedIn messages, and copy across other channels - you can get to having meetings with potential customers to understand what they want most!
📝 Online slack community to ask questions, meet other founders, and build a supportive community
Theory is one thing but a supportive community willing to share learnings can be very helpful in itself. Surrounding yourself with equally motivated people who are working on their goals can pick you up on days you’re feeling really challenged.