How to Build a Thriving Climate Business
We’ve worked side-by-side with 65 climate founders to bring their climate tech to market, these are the critical survival steps founders need to follow.
Sebastian, Founder & CEO of Calabaza - closed 5-figures while working with us to kick-start their growth.
Are you ready to build a financially viable climate solution?
Listen
You’ll need to stay open and listen to customers if they don’t need your idea
Guess
Only once you understand customers needs, then you can guess solutions
Offer
Co-create an offer by ideating with customers for immediate feedback
Iterate
Your idea is only validated once you’ve sold an offer repeatedly - let’s find it!
Others like
you
“Impact Zero was exactly what I needed at the beginning of my founding journey! I had a market that I was excited to tackle and an idea of a product but needed the accountability and sales training that Erin provides during the sprint.”
- Tessa Peerless
“They helped me stay accountable, pushed boundaries, and even helped me realize my own potential when I felt lost and alone. Being part of this program has truly shaped who I am as an entrepreneur and what GreenNudge has become”
- Sneha Soni
“Thanks to GTM Sprints, I have way more confidence doing cold outreach, an actual system for lead management, a roadmap for building out my funnel, and a whole new mindset around developing my business and its offerings.”
- Alicia Richins
Entrepreneurs often:
🫣 Build before testing
🤫 Don’t interview customers
😵 Waste time on social media
😷 Spend time on distractions
😴 Procrastinate
😩 Lack goals and focus
🥺 Doubt themselves
😣 Let imposter syndrome win
Chances are you know these problems persist in your day-to-day, but fear, anxiety, and other factors keep you in this cycle.
Having a community can help you commit to your goals, stay accountable, and overcome obstacles.
Program
Details
While we are searching for your ideal customer, we also set up your sales operations, automations, and customer funnels together.
Weekly Training Topics
Weekly topics are designed for founders working on business traction and have a goal of generating sales at a values-based company. While you’re with us we introduce simple frameworks, and offer templates to fast-track your progress, assuming that you’re a one-person show (or have a very small and busy team).
Weekly Training:
What is a Sales Hypothesis?
Guess your Problem & Messaging
Problem Validation with Customer Interviews
Your Sales Motion & Setting Up a CRM
Capturing Leads with Compelling Offers
Discovery to Qualify Leads
Turning Interest into a Customer
Analyze, Report & Share your Traction
We also offer monthly live training sessions about each topic to enhance the learnings and offer an opportunity to revisit content throughout the year.
GTM Office Hours & Events
We help founders continue to test their sales hypothesis in the market by offering GTM Office Hours multiple times per week to all Climate Founder Club members. In these office hours we address questions members have submitted about their GTM Strategy and Sales Operations, ask for introductions and support, and have thoughtful discussions about their sales strategy.
Growth+ members also have access to our Toronto co-working office (coming 2026!) where we support each other, and we match founders to students who have completed GTM Sprints and are looking for a foot in the door to the climate startup world.
Private & Custom Training
Founders looking for private support can apply to join our Growth+ Membership or get in touch with erin@impactzero.ca
We also work with universities and other accelerator/incubators to certify founders and participants with our seal of approval! If you would like to facilitate this training or have our team facilitate a private cohort, please get in touch with erin@impactzero.ca
Meet The
Trainer
Erin Andrews
Founder & Executive Director
I created this program after working with over 65 climate startup founders over the last 6 years. Many struggled with GTM, so we decided to focus on teaching new founders how to reach more customers and achieve the only thing that matters (yes, even before raising money from investors) - revenue.
Having led sales at small consulting firms, for Impact Zeros own operations, and as the former Head of Commercial at a high-growth VC-backed startup, I specialize in finding early market traction to prove demand for a new idea.
As the main sales person at a VC-backed climate startup without product-market-fit I established and led them to achieve 4x revenue in 12 months - hitting $500K revenue in that timeframe which set the team up for success (they’re still growing!).
Sharing this valuable knowledge is important to me because it can take a climate solution from pipe dream to operational. I’m even more excited to offer this training for free to purpose-driven founders who are chronically underserved and typically forced into paying thousands for this type of training.
Let’s build your go-to-market strategy so you can confidently continue doing the important work you need to do in this world.
Participant Benefits
⚙️ Frameworks to experiment, review progress, and iterate with confidence
To help you make progress quickly, we created a scrappy prove-it-then-build-it framework so you spend less time spinning your wheels building something that doesn’t have potential. With our curriculum, you spend more time having conversations with potential customers.
And our founders LOVE it.
Because it saves so much time coming up with a starting point, and gets you right to applying proven theories to your specific business.
It isn’t easy to build sales habits, but if you stick with it you’ll see not only business transformation but also personal growth.
Guided onboarding helps you build your daily outbound habits and launch your first campaign with confidence.
📝 Outbound template libraries to choose from including A/B tests to build confidence
Drafting copy is not what we want you spending most of your time doing. Our resource library is here to help get past the copy blocks.
Using a combination of emailing, calling scripts, LinkedIn messages, and copy across other channels - you can get to having meetings with potential customers to understand what they want most!
📝 Founder community to ask questions, meet folks, and build a support network
Theory is one thing but a supportive community willing to share learnings can be very helpful in itself. Surrounding yourself with equally motivated people who are working on their goals can pick you up on days you’re feeling really challenged.